Uncovering the world’s through lines

I’ve always had an insatiable curiosity about the world. It began with a pen, paper, and disposable cameras—tools that led to a career as a travel writer and photographer that’s spanned 15 years. Eventually, the outward journey sparked an inward one, leading me across the globe and through generations of family history to confront the stories I was carrying.

That path led me to deeper study: A Master of Science in Positive Psychology and training in Depth Psychology with a Jungian coaching certification. Whether you’re here to learn more about my work, inquire about coaching, or want to work together, I’m glad you've found your way here.

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It was so damn real Portland ✌️. Last month I closed out my storage unit, saying so long to Portland after a year-long situationship and a few years of living there. What a season of life it was.

It brought with it a profound cocktail of emotions.

✌️winter. My last winter in Seattle, 13 years ago, was one of my hardest seasons of life. This was one of my favorite winters to date. There was even, dare I say in 2026, a semblance of magic to it, topped off by experiencing my first Seattle snow.

It was real F’in real 42. I looked through all of my photos from year 42, and this one, shortly after finishing grad school, jumping on a hotel bed with music blasting, seemed most fitting.

The fact that it’s taken me nearly a month aft

I love you Seattle, and no, it doesn’t have anything to do with the game. I was only tuned in for the Bad Bunny concert 😂.

It’s been just over a month since becoming a permanent resident of Seattle (📍Coast Salish land) again and it ha

I don’t just toss around the word “magic” willy nilly. But that’s how I feel about the San Juan Islands, and more specifically, Orcas, where I ended 2025 with friends for the second year in a row. Orcas, particularly in the wi

✌️2025, what a decade you were. I’m often asked if there’s a word/phrase that I choose at the beginning of a year. And my response in recent years has been that I don’t choose a word, but rather a word, or words, seem to choose me.

It was hella real California ✌🏻. So grateful that I got to spend nearly two weeks in California, the longest time I’d spent there since moving to the PNW nearly 5 years ago. While I’ve returned a few times, this was the first time in whi

Get to Know My High-impact Brand work

I’ve spent 10 years growing brands' reach, creating content that converts visitors and followers into subscribers and customers. Simply put, content, and in particular, good, strategic content is imperative to the success of businesses.

CAPABILITIES

Writing
Copyediting
Photography
Content Strategy (Website, blog, social media, newsletter and everything in between)
Brand Management
Squarespace Web Design

THE RESULTS

6- and 7-figure revenue generated from content strategies and marketing campaigns.
1st page Google placement for small businesses and hospitality brands..
Industry-leading social media click-through rates (CTR), open rates, and ROI on ad spend.
Awards: “Best Overall Use of Social Media” by Travel + Leisure, OMMA Awards nominations for marketing campaigns, and multiple awards for content strategy and design by Travel Weekly.

Case Studies

Expedia

#Expediachat Campaign

I started #Expediachat several years ago in partnership with Expedia as a brand awareness campaign on Twitter. At its peak, the weekly event on Twitter garnered several hundred participants, while reaching several million Twitter followers, and with impressions between 30-60 million people. Additionally, Expedia was awarded “Best Overall Use of Social Media” all three years that I consulted with them on social media strategy.

Vail Resorts

Ambassador Program and Microsite

I was hired by Vail Resorts' North Lake Tahoe ski resort, Northstar California, to design a first-of-its-kind microsite, blog and ambassador program, called Tahoe Ascent. Launching at the beginning of the 2017/2018 ski season, the site averaged 65k page views through the winter season, and produced more than $200k in revenue. Tahoe Ascent was awarded GOLD by Travel Weekly for the top overall blog in the travel industry for 2017. View the entire case study here.

Portfolio

View Full Portfolio

Contact Me

Want to work together, send whiskey, tell me the best IPA in your city or debate about the best classic cocktail of all time? Fill out the form here and send me an email. As a Portland photographer and marketer, I provide a wide range of services for businesses. You can also just email me directly, at spencer@spencerspellman.com. If you’re a brand, agency or small biz wanting to work together, give me a little idea about your budget, timeline and other pertinent details. I try to reply to emails within a couple business days.