Someone once told me that I was like a Swiss Army Knife of content marketing because of the breadth of my skills and experience. I’ll take it. I’m overwhelmingly grateful for nearly two decades of incredible work opportunities and experiences, from writing and shooting photos for publications like the Los Angeles Times, Travel + Leisure, and Outside Magazine, to developing award-winning marketing campaigns for Expedia and Vail Resorts, to producing podcasts, to writing press releases, commercial video scripts, case studies, ads, website copy, and more. While my work has historically been about travel, food, and drinks, since receiving my Master of Science in Psychology in 2025, my writing has been at the intersection of culture and psychology.
While I’ve lived and worked all up and down the West Coast (and around the world), Seattle, Washington is where I now call home. I’d love to hear from you (you can email me at spencer at spencerspellman.com). Below is a little taste of my work.
Writing Portfolio
Smithsonian Magazine
Feature article, syndicated from Travel + Leisure
Thrillist
Feature article
Ski Magazine
Article + photography
Condé Nast Traveler
Feature article
Greater Good Magazine
Research feature
Los Angeles Times
Series of Weekend guides with accompanying photos
Marriott/Art Basel
Artist profile
AFAR MAGAZINE
Feature Article
Outside Magazine
Travel trend article
Copywriting
L’Auberge de Sedona
Website and in-room magazine copywriting
Maravilla Los Cabos
Website copy
Kind Traveler
Website copy and managing editor
Expedia
As Editor-in-Chief at Expedia, I wrote and edited articles, wrote social media copy, and wrote copy for campaigns, such as this DreamWorks campaign for the Mr. Peabody & Sherman release
Sonoma County Tourism
As Brand Director, I wrote website copy, ad copy, social media captions, articles, and video scripts, including the script for this, which aired on NBC Bay Area.
American Society of Travel Advisors
For ASTA’s magazine, I wrote a research article, sponsored by Carnival, on American travel habits.
Vail Resorts
As content strategist, writer and editor for Vail Resorts, I worked with their California resorts, including Northstar, to write/edit articles and website copy, social media captions/ads, and sponsored content.
Content Strategy
Expedia: Content Strategist and Editor-in-Chief
Anheuser-Busch: Ambassador and Content Partner
Vail Resorts: Content Strategist and Ambassador
Video and Podcasting
Taste Of Tahoe Series
A food/drink series, which I hosted for Vail Resorts’ Northstar California Resort.
Saving The West
As Associate Producer and Content Manager, I helped develop content and stories for the environmental podcast, Saving The West.
